it follows poverty trends in america. so there are pockets in the south, pockets in the appalachian mountains, pockets in urban areas that where there's poverty, there is going to be people needing help. and you know what? they're finding givelocally.net can deliver their needs quickerer, more efficiently than anything out there. we're passionate about helping as many as we can. >> is it set up as a corporation or a nonprofit? >> we made a kshgz decision not to be a 501(c)3 for many reasons, including there's no limit to where we can direct the money. so we can help anyone with any need that's legitimate. but here is the thing. the 501(c)3 exemption was added to this tax code in 1917. as beau said, there are more than 1 million registered 501(c)3s right now and poverty is at its historic high. if you're a business, that's a model one could argue isn't working. we're letting the market decide. we're letting the american people decide. do you want to give $50, $75, $100 on givelocally.net? >> how do you pay your expenses? >